What was launched in 2013 as part of the airline's improvements?

What was launched in 2013 as part of the airline's improvements?

• A. The 'getting better plan' including family extra, allocated seating, and new app
• B. A new frequent flyer program
• C. A new fleet of aircraft
• D. A redesigned cabin interior

Answer: (A)

In 2013 the airline rolled out a package of improvements aimed at making the travel experience easier and more convenient, not just cheaper. This is the getting better plan, which included allocating seating so passengers can choose their spots, Family Extra to help families sit together, and a new mobile app to simplify booking and check-in. These elements together show a clear move toward added value and better user experience within the low-cost model. The other options reflect different kinds of changes, but they weren’t the specific package introduced in 2013 as part of this improvement effort.

In 2013 the airline rolled out a package of improvements aimed at making the travel experience easier and more convenient, not just cheaper. This is the getting better plan, which included allocating seating so passengers can choose their spots, Family Extra to help families sit together, and a new mobile app to simplify booking and check-in. These elements together show a clear move toward added value and better user experience within the low-cost model. The other options reflect different kinds of changes, but they weren’t the specific package introduced in 2013 as part of this improvement effort.